I’m a lifecycle marketing strategist with 10+ years of experience across entertainment, technology, streaming, and e-commerce. I love connecting the dots between great storytelling, smart strategy, and customer loyalty—turning engagement into measurable growth. From personalized email and SMS journeys to global product marketing, I blend creativity, data, and marketing automation to make every interaction count.

At Zoom, I supported global marketing initiatives spanning 17 languages that contributed to a 13% increase in impressions and 7.9% increase in engagement. I also helped optimize add-on onboarding across four Tier 1 languages, contributing to a 20% increase in impressions and 10% increase in engagement.

I’m a big-picture thinker who isn’t afraid to roll up my sleeves, troubleshoot the details, and get things across the finish line. My sweet spot? Helping entertainment and subscription brands turn great content into lasting customer connections. Because getting someone to subscribe is just the beginning—turning them into a fan for life? That’s where the magic happens. ✨